Helm › Helm University › Track 1 › Lesson 1.7
Lesson 1.7Your storefront page
Nine fields, each with a hard limit, and one whitelist that exists to stop your page attacking your customers.
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This lesson prepares you to: Fill in every storefront field within its real limit, and understand the one security rule behind social links.
Every field, and what it will actually take
Your storefront is edited as a single record. Nothing here is required, so you can fill it in over time, but each field has a hard ceiling and text over it is rejected rather than trimmed.
| Field | Limit | What it is for |
|---|---|---|
| Name | 2 to 80 | The shop name buyers see |
| Tagline | 120 | One line under the name |
| Bio | 500 | The short version |
| About | 4,000 | The long version, for people who scroll |
| Return policy | 2,000 | Your own words, on your own page |
| Ships from | 60 | Where parcels leave from |
| Website | 300 | Your own site |
| Logo and banner | 500 each | Image addresses |
| Social links | 12 links, 300 each | Where else to find you |
The website field fixes itself
Type yourbrand.com without the https and Helm adds it for you before saving, so the link on your storefront always works. This is a small thing that prevents a very common broken link.
Why social links are restricted
Social links are stored as a platform and a URL, and Helm keeps a whitelist of platforms and accepts only http and https addresses. That is not tidiness, it is a security control.
Your storefront is a page other people load. Without that restriction, a link could carry a javascript: or data: address and your shop page becomes a way to run code in your own customers' browsers. The whitelist means a storefront can never be turned into that, by you or by anyone who gets into your account.
Write the return policy
Of the nine fields this is the one that earns its keep. Helm has platform wide refund rules that apply whatever you write, and track 6 covers them in detail. Your return policy field is where you say the things those rules do not cover: what you do about sizing, whether you accept an exchange, how you handle a change of mind.
Sellers run their own businesses under the Helm umbrella. Buyers can tell the difference between a shop that has thought about returns and one that has left the box empty, and it shows up in reviews long before it shows up in refunds.
One number on your page is always zero
Worth flagging so you do not chase it. Your storefront carries a product count field that is never actually written to, so it reads zero regardless of how many listings you have. It is a known gap rather than a reflection of your catalogue.