HelmHelm University › Track 8

Track 8 of 10

Going Live

This is the track the old Live Academy page promised. It is written for a first broadcast, not for someone who already streams. Where a live shopping feature is still being built, it says so.

7 lessons52 min end to end5 shipped, 2 comingFree, no account needed
Helm University track 8: Going Live
The lessons

What each lesson prepares you to do.

Written as outcomes, not topics. Every lesson says how long it takes and whether the feature exists on Helm today.

Shipped works on Helm today. You can do this right now. Coming is being built. We will not teach it as though it already exists.
  1. 8.1
    Before your first broadcast
    This lesson prepares you to: Prepare a first stream you will not be embarrassed by, with the kit you already own.
    7 minShipped
  2. 8.2
    Lighting, sound and framing on a phone
    This lesson prepares you to: Set up a watchable stream using a phone and household objects.
    8 minShipped
  3. 8.3
    Your first thirty minutes on camera
    This lesson prepares you to: Structure a first broadcast that holds attention without a script you cannot keep up.
    9 minShipped
  4. 8.4
    Talking about a product without overclaiming
    This lesson prepares you to: Demonstrate a product honestly and stay inside Helm's content rules.
    7 minShipped
  5. 8.5
    Featuring products during a stream
    This lesson prepares you to: Attach and feature products live once live product features ship.
    8 minComing
  6. 8.6
    Live only offers
    This lesson prepares you to: Run a time limited live offer once live promotions ship.
    7 minComing
  7. 8.7
    Turning one stream into a habit
    This lesson prepares you to: Build a repeatable streaming schedule and measure whether it is working.
    6 minShipped

Going live creates real orders

A live stream that sells well creates orders you then have to pack and ship on time. If you have not done track 4 yet, do it before your first stream. It takes forty two minutes and it will save you a bad week.